The Japan Effect

Whether it’s cute characters, life philosophy or renowned food, there’s a lot that the Western world loves about Japan.

For Tokyo-based writing couple Matt Alt and Hiroko Yoda, there is great depth to Japanese culture, modern and traditional, that appeals to international audiences. In Pure Invention: How Japan’s Pop Culture Conquered the World, Matt pin-points major exports from Pikachu to karaoke that have radically changed popular culture worldwide and explains the Japanese ingenuity behind them. Hiroko’s latest book Eight Million Ways to Happiness weaves together personal reflection and ancient spirituality to explore the country’s everyday philosophy.

Join Matt and Hiroko as they discuss all things Japan with host Yumi Stynes.