It seems like magic when a new gadget knows what we want before we do. But why do some designs feel intrinsically good? In User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play, user-experience designer at Google and award-winning journalist Cliff Kuang traces the fascinating history of design from the machine age to the iPhone era. Cliff chats with tech journalist Ben Grubb about his compelling account of design’s impact on our lives – now and in the future – which The New York Times hails as a “tour de force” exploration of a revolution in human thinking.

Cliff Kuang (International)

Cliff Kuang

Cliff Kuang is both a user-experience designer and an award-winning journalist. For many years, he held a number of senior roles at Fast Company, most recently as head of UX and product. Before that, he was an editor at Wired and Fast Company, where he founded its design site, Co.Design. Under his leadership, Co.Design, won the National Magazine Award and became a source of insight and inspiration for a generation of designers. Kuang’s writing has also appeared in The New York Times Magazine, Bloomberg Businessweek, and The Economist. Today, he works in Silicon Valley.

Ben Grubb (Australian)

Ben Grubb

Ben Grubb is a desk editor and homepage producer for The Sydney Morning Herald and The Age who writes about technology and was a former a tech editor for the publication.