Sydney Writers' Festival

Sydney Writers' Festival currently is without peer in Australia and is recognised both locally and internationally as one of the world’s finest literary celebrations.

The 2007 Festival was our most successful to date with attendance figures reaching 85,000 at over 320 events.

The Festival's reach continues to increase. This year, audiences turned out in their thousands to events across central Sydney and out to Liverpool, Ashfield, Cabramatta, Campbelltown, Auburn, Blacktown, Parramatta, Penrith, Newcastle, Bowral, Wollongong and the Blue Mountains to listen to more than 300 authors inspire them with their eloquence, wisdom and ideas.

Our commitment to innovation, compelling programming, intellectual rigor, diversity and professionalism has proved that in this particular cultural arena, Sydney is leading Australia.

As we look to 2008, Sydney Writers' Festival has much to celebrate. The Festival has grown from strength to strength with each year and has decisively claimed a leading position in the Australian cultural events calendar and is enjoying an excellent international reputation.

• Target a dynamic audience of more than 85,000
• Be associated with world leaders in creative thinking
• Offer your clients and stakeholders to have access to innovation, creativity and knowledge
• Support a community initiative that is accessible, informative, fun and exciting
  

Companies, Trusts and Foundations play a vital role in the success of the Festival through their support and there are many benefits our Partners can gain from joining us.

• Targeting a diverse and discerning audience of more than 85,000
• Sending a positive message to stakeholders
• An association with a high-profile and popular event
• A connection with authors and thinkers of the highest calibre
• Playing an integral role in the most dynamic Festival of its kind in Australia
• Exclusive hospitality opportunities with world leaders in creative thinking
• Exclusive networking opportunities

Partnering with us is widely acknowledged as a sophisticated marketing tool. We offer you the potential to add value to your business and inspire the creativity of your staff and stakeholders. We also offer the opportunity to market your product to our corporate supporters, government and a diverse and discerning audience of over 85,000 people.

Our partnering opportunities are unique and varied. Each of our Partners has individual needs and we enjoy working closely with them, taking an individual and creative approach to ensure that partnerships meet set objectives and are, most importantly, rewarding.

A word from one of our Corporate Partners:

“You ask why Barclays Capital has signed up for its fourth year as a Corporate Partner of the Sydney Writers Festival? Simple. The Festival brings Sydney the best words, in the best order, from the best writers, over the best week of the year. And if that's not enough, then Corporate Partners and their guests have the best seats at the events with the best opportunities for even closer interaction with inspiring writers from across Australia and overseas.

Of course I've enjoyed the personal discussions with many visiting writers over a cocktail or dinner. More relevantly, our clients enjoy the unique experience and keep wanting more. That's what makes our involvement with the Sydney Writers Festival such an effective sponsorship opportunity, and one we continue to value greatly.”
Nicholas Johnson, Chief Executive Officer, Barclays Capital Australia

If you would like to find out more about becoming a Partner of the Festival we would love to hear from you, please contact:

Lisa Torrance, Business Development Manager
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